论报纸副刊连载体式与张恨水小说章回体选择的关系

On Relationship between Serialization of Supplement of Newspaper and Choice of Zhanghui Style of Zhang Henshui's Novels

张恨水在报纸副刊上连载小说,采用章回体形式,既是选择了一种文体形式,同时也是选择了一种与报纸周期性相一致的分载形式,更是选择了一种古老而实用的营销策略。张恨水采用章回体在报纸上连载,凭借他的艺术才情成功地避免了报纸连载小说和章回体小说与生俱来的弊端,获得了极大的成功。

Zhang Henshui＇s serial novels in the supplement of newspaper employs Zhanghui style,which is a type of traditional Chinese novels with captions for each chapter.It is not only a choice of type of writing and the partial publication consistent in the periodicity of newspaper,but an ancient and practical marketing strategy as well.With his great artistic talent,his Zhanghui style novels keep away from the inherent disadvantages of serial novels in newspaper and Zhanghui style novels and achieve great success.