现代湘绣发展的抉择和对策

Development direction and strategy of modern Hunan embroidery

市场经济的发展对传统手工艺术造成巨大冲击,湘绣等传统艺术的保护势在必行。针对目前湖南湘绣发展的现状,从人文精神和情感寄托、文化生态学以及设计发展观念等方面分析传统刺绣的现代价值。从湘绣的原生态、湘绣鼎盛原因以及湘绣特质等方面进行分析,认为现代湘绣的发展必须坚持不能改变其原生态艺术本质。在此基础上,根据湘绣发展的现状和国内外保护传统手工艺的成功经验,提出一系列保护、传承和发展湘绣的可行性建议,包括加大政府扶持和法律护航力度、强化市场推广、重视传承人培养、大力推行创新以及深入挖掘湘绣内在文化内涵等多个方面。

The development of market economy in China has brought great impact to the survive of traditional handicrafts,so it is necessary to take measures to protect traditional arts such as Hunan embroidery.This paper addressed the current status and existing values of Hunan embroidery in respect of humanistic spirit,emotional sustenance,culture and ecology,and concepts of design and development.Have discussed the primary state,the cause leading to the upmost prosperity,and the unique essence of Hunan embroidery,it argued that we should adhere to the principle of developing modern Hunan embroidery without giving up its primary artistic nature.Considering Hunan embroidery′s present situation and successful experience of protecting traditional arts at home and abroad,a series of advices are proposed on how to cultivate,inherit and improve Hunan embroidery,including government′s fosterage,protection through formulating related laws and regulations,promotion of marketing,training of inheriters,attaching importance to innovation,etc.