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Retail Brand Building Through Promotional Communication: A Study That Focuses on Category Killers Promotional Flyers

Retail Brand Building Through Promotional Communication: A Study That Focuses on Category Killers Promotional Flyers
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出处 《Chinese Business Review》 2011年第3期217-225,共9页 中国经济评论(英文版)
关键词 零售商 传单 品牌建设 促销 通讯 品牌形象 信息来源 采购方案 retail image, integrated communication, store promotional flyers
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参考文献31

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