跨国汽车研发项目文化冲突问题研究

Research of Culture Conflicts of the Transnational Automotive R&D Project

通过分析跨国汽车研发项目中不同文化背景所产生的文化差异及冲突的原因,阐述了跨国汽车研发项目中的文化管理特点及发生文化冲突时的解决途径。

The characteristic of culture management of the transnational automotive RD projects is described and then the solution is raised through the analysis of the reason of culture conflicts and differences under the cross-culture background in the automotive RD projects.