制造商主导的物流资源整合策略研究——以联想集团为例

Tactics for the Integration of Logistics Resources leading by Manufacturers——Taking Lenovo as an Example

为探讨如何有效的进行物流资源的整合,在重点分析制造商以及合作关系对资源整合的影响下,提出以制造商作为资源整合的平台,基于销售商、零部件供应商、物流服务商的合作关系,对物流活动的战略、运作及信息资源进行整合。最后对联想集团基于合作关系的物流战略、运作、信息资源整合进行案例分析。

This paper focuses on analyzing the cole enterprise and cooperative relationship effect of the resources integration, in order to integrate resources effectively. It proposes the tactics for the integration of logistics resources leading by manufacturers under cooperation with distributors, suppliers and 3PLs. At last, it researches into the case of Lenovo, and discusses how to integrate the strategic collaboration, operational collaboration and information sharing under cooperation.