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多点竞争与企业竞争优势研究 被引量：2

Research on Multipoint Competition and Competitive Advantages of Enterprises
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摘要 讨论多点竞争与企业竞争优势的关系,并对目前多点竞争的国内外研究进行评述和展望。 This paper discusses the relationship between muhipoint competition and competitive advantages of enterprises, and gives an overview and summary of researches in multipoint competition.
作者 吴旭云
机构地区 上海财经大学国际工商管理学院
出处 《科技管理研究》 北大核心 2011年第8期199-202,共4页 Science and Technology Management Research
基金 上海师范大学文科科研项目"基于外部资源整合的旅游企业成长路径研究"(DQW842)的阶段性研究成果
关键词 多点竞争 多市场接触 竞争优势 muhipoint competition multi -market contact competitive advantages
分类号 F272 [经济管理—企业管理]
  • 相关文献

参考文献11

  • 1JAYACHANDRAN S, GIMENO J, VARADARAJAN P R. The the-ory of multimarket competition : a synthesis and implications for mar- keting strategy [ J ]. Journal of Marketing. 1999, 63 ( 6 ) : 49 -66.
  • 2CHEN M - J. Competitor analysis and inter - finn rivalry: toward a theoretical integration [ J ]. Academy for Management Review, 1996, 21 (6): 100-134.
  • 3马浩.多点竞争与“互相忍让”[J].北大商业评论,2006(12):16-23. 被引量：3
  • 4谢洪明,彭说龙,蓝海林.多点竞争与竞争互动理论[J].科学管理研究,2003,21(3):20-23. 被引量：12
  • 5代宏坤.企业多元化经营的深层动机分析[J].商业研究,2007(9):129-132. 被引量：4
  • 6GIMENO J, WOO C Y. Muhimarket contact, economies of scope,and firm performance [J]. Academy of Management Journal, 1999, 43 (3): 239-259.
  • 7BAUM J A C, KORN H J. Dynamics of dyadic competitive interac- tion [J]. Strategic Management Journal. 1999, 20 (3): 251 - 278.
  • 8LI S X, ROYSTON. Effect of Within - Industry Diversification on Firm Performance: Synergy Creation, Multi - Market Contaet andMarket Structuration [J]. Strategic Management Journal, 2004, 25 (12): 1131 -1153.
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  • 10蓝海林,黄嫚丽.降低竞争强度的多点竞争协作战略[J].南开管理评论,2002,5(6):32-34. 被引量：15

二级参考文献19

  • 1陈之昶.论企业多元化经营的风险及其规避原则[J].商业研究,2006(3):56-60. 被引量：9
  • 2赫连志巍,方淑芬.产业集群多元化的条件与策略[J].经济管理,2006,32(9):89-92. 被引量：3
  • 3[美]迈克尔·波特 陈小悦（译）.竞争战略[M].华夏出版社,1997..
  • 4Baum, Joel A. C. and Helaine J. Korn. Competitive Dynamics of Interfirm Rivalty. Academy of Management Journal, 1996,39(2), 259-91.
  • 5Chen, M. -J., Miller, D. Competitive Attack, Retaliation and Performance: An Expectancy-valence Framework. Strategic Management of Journal, 1994, 15: 85-102.
  • 6Chen,M.-J.. Competitive Strategic Interaction: A Study of Competitive Actions and Responses. Ph.D. diss., University of Maryland, 1988.
  • 7Mcgrath, R.G., Chen, M.J., MacMillan, I.C.. Multimarket Maneuvering in Uncertain Spheres of Influence: Resource Diversion Strategies. Academy of Management Review, 1998, 23(4):724-740.
  • 8Satish Jayachandran, Javier Gimeno, & P.Rajan Varadarajan. The Theory of Multimarket Competition: A Synthesis and Implications for Marketing Strategy. Journal of Marketing, July 1999, (63): 49-66.
  • 9Chen, M.-J., and I.C. MacMillan. Nonresponse and Delayed Response to Competitive Moves: The Roles of Competitor Dependence and Action Irreversibility. Academy of Management Journal, 1992, (35): 539-570.
  • 10Peter Reynolds. Managing requirements for a US $ 1bn IT - based business transformation : New approaches and challenges [ J ]. The Journal of Systems and Software ,2006,27 (5).

共引文献24

同被引文献7

引证文献2

二级引证文献1

科技管理研究
2011年 第8期

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