摘要
分析了水墨语言运用于电视频道包装的2种表现形式,以及它的独特之美和文化内涵。探讨了水墨语言在2种电视频道包装表现形式中的具体运用;个性化优势和电视观众的审美需求;对于中国古典哲学思想的传承和发展、传统美学的传承和创新以及对于中华民族情感的凝聚和传递。强调了对于水墨语言的研究意义以及将其结合至电视频道包装的优势所在,提出了水墨语言运用于电视频道包装的可行思路。
It analyzed two expression forms of ink painting language which was applied in TV packaging,as well as its unique beauty and cultural connotation.It also discussed the application of ink painting language in two expression forms in TV packaging,which were its individual advantages and aethetics demands for Tvviewers,inheritance and development of Chinese classical philosophy,inheritance and innovation of traditional aethetics,and cohesion and transmission of Chinese national emotion.It emphasized the significance of ink painting language and advantages of TV channel packaging,and put forward a feasible thinking to use ink painting language to TV channel packaging.
出处
《包装工程》
CAS
CSCD
北大核心
2011年第8期5-8,共4页
Packaging Engineering
关键词
电视艺术
频道包装
水墨语言
个性化
TV arts
channel packaging
ink painting language
individual
