传统中国元素在现代视觉传达中的力量

Power of Traditional Chinese Elements in Modern Visual Communication

以传统文化艺术对于一个民族的身份认同有重要意义为出发点,论述了运用传统中国文化元素在现代视觉传达中所具有的优势,具体分析了传统中国元素至今仍未丧失其有效识别性的原因,列举了传统中国元素在现代大设计中的广泛应用和取得的良好文化传播效果,强调身为职业设计人,应从中国元素里面提炼出独创的属于当代的东西,进而促进国际交流。提出文化是设计的基础,设计是文化的载体。

In the traditional culture and arts for a nation identity with important significance as the starting point,it discussed the superiority of traditional Chinese culture elements in modern visual communication.It analyzed the cause of traditional Chinese elements never losing effective recognition,listed good culture communication effects of traditional Chinese elements in modern design.Emphasize a professional designer should refine original things belong to contemporary stuff inside Chinese elements,and promote the international exchange.Because the culture is the design foundation,the design is the carrier of culture.