论中药国际市场营销

A Discussion on International Traditional Chinese Medicine Marketing

中药产业是我国最具自主知识产权的产业之一。随着全球经济一体化的发展,中药走向世界的前景越来越广阔,中药企业通过制订正确的营销策略,可加速中药产品走向世界,并在竞争激烈的国际药品市场上立于不败之地。

Traditional Chinese Medicine（TCM）industry is one of most unique industries to China.With economic globalization,the prospective of Traditional Chinese Medicine going on to the international market is getting greater.TCM enterprises can accelerate the process of promoting their products and remain competitative in the internatioanl market by making and applying the right marketing strategies.