顺德家具产业转型与产品出口的研究

The Study of Transition and Exports of Shunde Furniture Industry

本文以顺德家具产业为例,分析顺德家具产业转型升级的发展现状及存在的问题,对顺德家具产品出口过于集中,企业品牌薄弱、创新设计能力差、高端人才紧缺、企业成本上升等企业面临的困境进行了剖析,并就如何促进顺德家具产业转型升级、实施品牌战略、加强原创设计、扩大产品出口提出了相关的对策与建议。

This article take the Shunde furniture industry as an example,analyzed about the current situation and existing Problems of Shunde furniture industry.For some current problem of products outlet centralism,the enterprise brand is too weak,the poor original-innovation design...and so on.Taking some suggestions availability how to enhance industry Transition,the implementation brand strategy,to strengthen the original design,the expansion products outlet by Shunde furniture industry.