摘要
建筑企业在激烈的市场竞争中，为了巩固老市场、开拓新市场等特定目的，时常采用超常报价策略来夺标但超常报价是一种超低标行为，它关系到企业近期和长远利益，同时受建筑市场严格控制因此，建筑企业必须正确地分析市场形式，了解对手和业主，凭借自己的实力和优势。
The transnormal tactics in the project quotation is construction enterprises for certain specially appointed aim,like the consolidated old market, new market of reclaimation etc, but does not hesitant quote low price that even lower than the gross cost. It is based on profitability analysis and keeps to maintain the cost that project implementation needs (variable cost), but put always the part of cost (fixed cost) that the business management needs, wins the bid quotes having competitiveness underquote price. Whether wining the bid, it is important that the method still must has feasible and knowing the emulant idea and understanding owner's intention that the method can be winned by virtue of good credit
