王臻:“为中国顶级羊绒的价值正名”

How does Wang Zhen open the grand door of cashmere market?

任何在市场上销售的产品都应该具有良好的质量,对于奢侈品而言,则必须具有无可挑剔的极品品质,这是奢侈品的首要特性。而这种无可挑剔首先就体现在产品品质上。例如,路易威登(Louis Vuitton)的箱包由于其优质的选材、上乘的做工而十分适合长途旅行,因此受到消费者的喜爱。"古人云,玉不琢,不成器。纵然材质优异,想要成就品,则能工巧匠、精雕细琢缺一不可。一直以来,我们在1436产品的工艺、设计等各个方面都力求做到最好,很好的保持了它高贵的血统。"王臻对此有着明确的原则,她要挑战"中国制造"的高端化,她要"为中国顶级羊绒的价值正名"。

Quality is a must have for any product that being sold on the market. As for luxury goods, the quality must be impeccable and superb. This is the primary characteristic for luxury goods. For example, Louis Vuitton’s suitcase is suitable for long journey because of it quality material and fine workmanship, thus, it is widely welcomed by the consumers. In 1436, we also chose top quality cashmere as our best and loyal partner. An ancient Chinese saying says 'unwrought Gems can do nothing useful. Apart from material, excellent workmanship is also a must-have element for creating top quality goods. Here in 1436, we have always try out best in every process, from design to manufacturing, and brilliantly keep its noble descent.' Wang Zhen has her own clear principal. She will challenge the high-end of ‘Made in China’ goods, and rectify the name of the value of China’s top quality cashmere.