山东半岛会展产业集群竞争力评价研究

Research on Shandong Peninsula MICE Industry Cluster Competitiveness Evaluation

产业集群理论是一种新型的区域发展理论,是目前学术研究的热点领域。山东半岛会展产业发展迅速,聚集现象越来越明显,会展产业集群已基本形成。从产业集群角度出发,根据GEM模型,构建山东半岛会展产业集群竞争力评价指标体系,根据模型最后得分,可以定量评价山东半岛会展产业集群的竞争力状况。最后对评价结果进一步分析,为山东半岛会展产业集群竞争力的提升提出相应对策。

Industrial Cluster Theory is a new kind of regional development theory,and it is a hot area of academic research currently.Shandong Peninsula MICE industry has developed rapidly with more and more obvious aggregation and MICE Industry Cluster has been basically formed.From the perspective of industry clusters,based on GEM model,Shandong Peninsula MICE industry cluster competitiveness evaluation index system is established.According to the final score of MICE model,we can evaluate quantitatively the competitiveness situation of Shandong Peninsula MICE industry cluster.Finally the evaluation results are furtherly analyzed and some suggestions are given to improve the competitiveness of Shandong Peninsula MICE industry clusters.