我国乘用车市场动态竞争行为及强度实证研究

Dynamics and Intensity of Competition of Chinese Vehicle Market

通过收集乘用车市场竞争对手企业的相关竞争活动样本,按照内容分析法,分别统计出各企业的不同竞争性行动次数,探讨了内在市场竞争规律并提出假设。采用距离分析统计法,通过计算欧几里得距离和Pearson相关矩阵,计算了神龙公司与各企业间竞争行为的相似及不相似程度,并将其与竞争强度联系,符合所提出的假设,即多市场接触程度越大,企业间的竞争相似度越小,竞争程度将逐渐减弱;在多市场接触程度较大的情况下,企业资源相似性的增加,企业间的竞争相似度越小,竞争强度将会减弱。

Relative competition activities among opponents of vehicle market were taken as samples,the inner market competition regularity was discussed and hypotheses were proposed by content analysis method after various competition activity amounts were calculated.Through calculating the Euclidean distance and Pearson correlation coefficient,distance statistics was applied to find out the dissimilarity and similarity of competitive behavior between Dongfeng Peugeot Citroen Automobile Company and the opponents.And then the dissimilarity and similarity were related to competitive aggressiveness to judge the validity of the preceding hypotheses.