从信息传播到注意力传播——当代博物馆展示理论的变迁与思考

From Information Communication to Attention Management: Changes of Modern Museum Exhibition Theory and Relative Thinking

博物馆作为一个非正式教育机构,通过展示向观众传播文化知识,进行信息灌输是其工作职责。在传统的信息传播模式下,博物馆优先考虑的是传播的内容及其数量的多寡。然而,随着信息社会的到来,注意力成为一种稀缺资源。博物馆要在日益激烈的注意力竞争中实现其社会效益和经济效益,就必须从注意力传播模式中寻找突破。

Museum,as an informal educational institution,is entitled to spread culture and infuse information to visitors.In the traditional information communication mode,museums gives priority to the contents and the quantity of communication.However,with the coming of the information society,attention has become a scarce resource.Museum has to find a breakthrough from the attention managing mode so as to realize its social and economic benefit in the increasingly severe competition of attention.