期刊文献+

创新扩散理论下顾客使用网上银行的影响因素研究 被引量:5

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摘要 随着科技的不断进步,网上银行已成为网络经济时代金融业发展的必然趋势和选择,有关顾客使用网络银行影响因素的研究也越来越引起学者的关注。本文以创新扩散理论为基础,分析了相容性、复杂性、相对优势、感知风险和信任等因素对顾客使用网上银行意愿的影响,提出了概念模型和假设,通过问卷调查和数学分析方法,验证了假设,揭示了各变量对网上银行使用意图的影响及各变量间的相互关系。
出处 《探索》 CSSCI 北大核心 2011年第2期99-103,共5页 Probe
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参考文献26

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