新时期科技期刊创新发展的探索实践

Exploratory practice of innovative development for sci-tech periodicals in new period

网络媒体、电子媒体的快速发展,对传统印刷版科技期刊形成冲击并使其发展面临严峻考验。《中华纸业》杂志的做法与经验是:创新发展思路,抓内涵,树品牌,扩外延,延伸出版产业链,寻求新的发展引擎。

The rapid development of network and electronic media has brought great impact on the traditional journal publishing,which makes the development of sci-tech periodicals face a serious challenge.The measures and experiences of China Pulp and Paper Industry are： innovating the development ideas,grasping the connotation,setting up the brand service,enlarging the extension service,extending publishing industrial chain,looking for the new development engine,and so on.