医学期刊联合医院优势专业策划专题的实践——以《山东医药》“上颈椎专题”为例

Use superior specialties of famous hospitals to establish special topics in medical journals

为了进一步探索医学期刊专题报道的形式,促进栏目创新和品牌推广,2010年7月,《山东医药》联合北京积水潭医院脊柱外科推出了骨外科系列专题,依托该院脊柱外科的专业优势策划和组稿,取得了良好效果。认为科技期刊有选择地与知名医院优势专业合作推出专题,是进一步加强与医院合作交流、发掘国内知名医院专业优势、拓展期刊报道形式的有益探索与尝试。

As an attempt of exploring a new way in the reporting of special subjects in medical journals,as well as promoting the innovation of journal columns,with the cooperation of Beijing Jishuitan Hospital＇s Spinal Surgery,we planed and published a series of topics of orthopaedics in Shandong Medical Journal,2010 July.All papers in this topic were submitted by Beijing Jishuitan Hospital＇s Spinal Surgery and some other famous orthopedists all around China.With the success of this special issue,we believe that it is of great significance for the sci-tech journals to cooperate with superior specialties of famous hospitals to establish special topics.And this kind of cooperation is beneficial for the journals to strengthen communication with famous hospitals,make the most advantages of superior specialties and develop the reporting forms of sci-tech journals.