上海中式服装市场细分及消费心理研究

Study on the market subdivision and consumption psychology of Chinese-style clothing market in Shanghai

运用科学的统计分析方法,将上海市中式服装市场按人口统计变量进行了细分,通过设计调查问卷,实地调研消费者的消费心理模式,在此基础上,用因子分析的方法,从心理变量出发找出将消费者分群的内在因子,为更加科学合理地进行中式服装品牌化运作提供参考。

Using scientific statistical analysis method,making consumption on the Chinese-style clothing market in Shanghai on population statistics of variables,through the design of questionnaires,and research the consumption psychology of the consumers.On this basis,a factor method of analysis,from psychological variables will start to consumers are the factors for more scientific,reasonable and in Chinese-style clothing brand operation may be provided.