作用于接受者机制下的广告分类

An Advertisements Classification Based on Mechanisms of Advertisements Influencing Audience

广告分类合理,可以促进广告发展,充分发挥广告的积极作用。从广告作用于接受者机制对广告进行分类,是一种全新的广告分类标准和方法。它是在分析广告内在机制的基础上,将广告划分为一般告知性广告、环境刺激感受性广告和亲身体验性广告三种形式。这是一种较为本质、科学的分类方法。

A rational classification of advertisements contributes to advertisements development and benefits realization.Based on the mechanisms of advertisements influencing audience,this paper offers a brand-new criterion and approach to advertisements classification.By analyzing advertisements′ inherent characteristics,we divide advertisements into general informative advertisements,environmentally stimulating advertisements and experience-it-by-yourself advertisements.This classification reflects advertisements＇ essence and hence is more rational.