摘要
标志在中国的起源与中华民族吉祥文化的历史密不可分,北宋时期标志设计在中国就已经比较完善了。汉字在标志中利用"象形"、"会意"特点,以变形美术字和中国书法所做的标志设计,体现了用笔美、结构美、意境美。
The origin of the Chinese signs can not be separated from the auspicious cultural history of the Chinese nation.Early in the Northern Song Dynasty,the Chinese poster design was already comparatively perfect.The Chinese characters can make the signs have the characteristics of ＂pictography＂ and ＂consciousness＂.Therefore the poster design written with artistic characters or Chinese calligraphy will reflect the beauty of pen usage,structure and artistic conception.
出处
《太原大学学报》
2011年第1期46-48,52,共4页
Journal of Taiyuan University
关键词
汉字
当代标志
视觉氛围
表现形式
Chinese characters
modern signs
visual atmosphere
form of expression
