摘要
体育新闻传播在媒介大融合的背景下呈现出如下特征:竞技体育传播的主体化、体育节目的娱乐化、体育传播的互动化、体育新闻传播方式的多样化等。同时呈现出体育新闻传播与现代化技术手段紧密结合,从以传者为中心向以受众为中心转移,体育新闻传播的跨媒体、全球化等发展趋势。
Sports journalism and communication become prominent with the following features under media convergence.First,communication of competitive sports is more creative.Sports programs are more entertaining.Sports communication is more interactive and the means for sports journalism and communication are more various.Technology is closely integrated with sports journalism and communication,which is more globalized.The audience has become the centre.
出处
《武汉体育学院学报》
CSSCI
北大核心
2011年第3期19-21,31,共4页
Journal of Wuhan Sports University
基金
教育部人文社会科学研究项目资助(09YJCZH112)
浙江工业大学人文社科研究基金重点资助项目(浙工大社科20104号)
关键词
体育新闻
传统媒体
新媒体
媒介融合
sports journalism
traditional media
new media
media convergence
