“陕军东征”现象研究之一:文学与传媒的联袂自救

The Research of the Eastern Aggression of the Shan Group——Save-oneself of literature media and pure literature

"陕军东征"现象的发生和成功是多种因素互为作用的结果。20世纪90年代初期文学和作家都遭受了难以解脱的困境,文艺体制改革后,文学传媒业同样遭到了生存的威胁,在初露端倪的畅销书机制的示范效应下,文学与传媒的联袂自救成为"陕军东征"成功的重要保障。

The early 1990s saw the phenomenon the Eastern Aggress of the Shan Group in the field of Chinese literature.It is believed that its success is the result of many factors.In that period the writers as well as their works suffered the plight badly.Meanwhile,the literary media industry was threatened to lose its position in the market after a series of literary reforms.But with the demonstration effect of best seller,literature and media industry came hand in hand together,which led to the success of the Eastern Aggress of the Shan Group.