超竞争环境下房地产企业战略柔性的构建

The Strategic Flexibility of Real Estate Company in Dynamic and Complicated Enviroment

随着我国房地产行业环境日益动态和复杂以及产业内"五种力量"的急剧变化,房地产企业之间的竞争越来越激烈,房地产行业已进入超竞争状态,任何企业拥有的优势都是暂时的。为塑造持续竞争优势,房地产企业迫切需要构建高度内化于组织之中的战略柔性来主动适应、改变和利用环境。房地产企业应坚持长期和系统的原则,从战略制定、战略资源和核心能力培育、人性化管理、柔性文化塑造、精益生产、自主团队设计、动态战略联盟建设等多方面来构建与提升战略柔性。

Macro enviroment of real estate industry has become more and more dynamic and complicated and the competition among companies has been becoming more and more heated.Along with this situation,the real estate industry is going into super-competition phase.Any advantagies of a company are temporary.In order to gain standing advantagies,the real estate companies are eager to build strategic flexibility to adapt,change and use enviroment.They should build and develop strategic flexibility based on strategy making,cultivation of strategic resourse and core abilities,putting people first in management,flexible culture building,independent team designing,dynamic strategic union building,lean production,and so on.