摘要
在西雅图,亚马逊算得上低调。在其总部的办公楼群的外面,你甚至都见不到它的Loqo。在这个高科技气息浓厚的城市里,有微软这样的软件巨头,有全球最大的在线旅游公司Expedia,它们的霓红灯牌在西雅图的夜空格外闪耀,甚至连eBay和Facebook等硅谷明星公司也在这里设立了办公室,
What kind of company is Amazon.com, Inc.(Amazon)? Undoubtedly,it is the No.1 online retailer in the world with annual sales of USD24.5 billion in 2009.In the seventeen years of history,Amazon's every sparkling innovation enables it to find new paths in the retailing business and become the benchmark of global e-commerce enterprises. According to Amazon's Vice President and CTO Werner Vogels,Amazon is firstly a technology company.When CEO Jeff Bezos founded the company,he was not to open a book store,but using the Internet to realize something that cannot be done with other means.Indeed,innovation and client demands are powered by technologies. Amazon is also a data company,as it spends plenty of time in analyzing merchants' demands with data methods and helping them increase sales.Quite a lew functions on Amazon.com are designed to help consumers fast find what they want. The combination of strong technological abilities,data operation and online retail shape Amazon's unique features.'We are creating better customer experience in the long term,'said Bezos at the Seattle headquarter. No matter in its fast developing period or in 2000 when Internet bubbles burst and Amazon's share price dropped down to bottom,Bezos insists in elevating customer experience. According to Bezos,when client experience gets better,the traffic will increase and merchants will be attracted to the site,thus consumers will enjoy more choices of commodities and services,and further improve their shopping experience. The virtuous circle will help Amazon slim its costs and provide lower priced goods, another important reason to improve customer experience. This business creed enables Amazon to grow steadily with higher and higher market value.We have reason to believe the future Amazon will continue to be a customer-experience-oriented company.
