探路者渠道之殇

Chanel Challenges fo Toread

2010年12月10日,成都最知名的旅游景点—＂武侯祠＂旁边,一家240平米的专售户外用品的形象店正式开业了。门店的大堂及外墙,其形象代言人万科董事长王石的巨幅海报格外醒目。该店的拥有者,便是首批登陆创业板的明星企业—探路者。

Facing the current difficulties in Toread's direct-marketing channels,it's time for Sheng Faqiang to rethink.After all,no one can stay victorious forever in the market.A sound and sustainable business model needs to take into account the legitimate interests and reasonabledemands of all stakeholders.Sheng Faqiang may have been demonized to some extent.However in effect he has left an impression of being ungrateful.Furthermore,if he had been able to properly handle and fully protect the interests of his distributors,he could have enhanced his reputation.An even more practical benefit might be that those distributors would in turn teach Toread skills to run direct outlets.