浙江与西部地区特色农产品双向流通路径研究

Research on the Mutual Circulation Channel of Characteristic Agricultural Products between Zhejiang and the Western Region

浙江与西部地区由于自然条件和消费习惯的差异,农产品生产和消费各具特色。在两个区域之间开展特色农产品双向流通具有优厚的资源条件和广阔的市场前景。本文从两个地区特色农产品流通现状视角比较两地的流通形式和特点,并针对两个地区开展特色农产品双向流通中存在的流通网络、合作平台、营销能力和服务模式等问题进行了分析,进而提出浙江与西部地区在特色农产品双向流通过程中深度合作的基本路径。

Owing to the diversity of the natural conditions and consumption custom of Zhejiang and the western region in China,the producti on and consumption of the agricultural products have their own different charact eristics.The mutual circulation of the characteristic agricultural products bet ween these two areas will have a definite advantage in terms of resource conditi ons and broad market prospect.This paper made a comparison of the form and feat ures of each circulation of characteristic agricultural products between the two areas from the angle of the current circulating situation.In addition,the pap er analyzed some issues,such as circulation network,cooperation platform,mark eting capability and service mode,which exist in the mutual circulation of char acteristic agricultural products between the two areas,and then proposed a prim ary means of developing further cooperation between Zhejiang and the western reg ion with the purpose of improving the mutual circulation of the characteristic a gricultural products.