摘要
越来越多的消费者认可并接受网上支付,影响消费者网上支付的因素也非常多。本文在对相关文献进行回顾的基础上,结合中国电子商务市场的实际情况,提出了确定影响消费者网上支付采用的7个因素,并基于信度分析、效度分析及回归分析和对消费者使用网上支付平台的影响因素进行了实证研究。
More and more consumers recognize and accept the online payment.With the development of E-commerce and consumers＇ demands,the factors affecting consumers to choose the payment are more complex.This paper proposes several impact factors that affect consumers to use online payment,based on literature reviews and the practice of china e-commerce development. This paper uses reliability analysis, validity analysis,regression analysis to analyze the relationship between consumers＇ intention to use the online payment platform and the several impact factors.
出处
《科技与管理》
2011年第2期60-62,共3页
Science-Technology and Management
基金
湖南农业大学人才引进基金项目(07YJ04)
关键词
网上支付
信度分析
效度分析
回归分析
online payment
reliability analysis
validity analysis
regression analysis
