教师旅游市场决策影响因素研究

Influencing Factors for Tourist Market of Teachers

利用SPSS统计软件对教师旅游问卷调查数据进行交互分析和主成分分析,得出教师旅游者学历结构特征、人口统计学特征、决策行为模式、出游动机等一般规律;通过这一细分市场所呈现出来的规律,分析了当代知识分子的旅游心理需求,为致力于教师旅游市场开发和营销人员及相关企业提供一定的参考.

This paper employs statistical software SPSS to analyze teachers tourism＇s survey data.Through the analysis,we obtained the general rule of teachers about travel,such as teacher tourists＇ degree structure characteristics,demographic characteristics,decision-making behavior patterns as well as motives.We analyzes in detail the segments of the market have generized the rule.On this basis,we tries to analyze tourist＇s psychological needs of the contemporary intellectuals.The purpose of this paper is to provides some references for market development,marketing personnel and some enterprises.