试析陕西报业结构变化与发展趋势

On the Trend of Development and the Changes of Structures of Newspaper Industry in Shaanxi Province

通过对陕西报业发展的研究,分析陕西报业结构变化及其发展趋势。面临新旧媒体竞争,陕西报业仍旧保持发展势头,报业经营收入继续增长、报业市场集中度提高。在结构变化的同时,面临着包括同质化现象严重、经营手段趋同等问题,提出在新媒体环境下,推进陕西报业跨区域、跨媒体、集团化发展,是实现陕西报业传媒可持续发展的必由之路。

Through studying the development of newspaper industry in Shaanxi, the paper analyses the trend of development and the changes of sftucture of the newspaper industry in Shaanxi Province. Facing the competition of traditional and modern media, the newpaper industry in Shaanxi still keeps a development momentum evidenced by stable increase of the profit and centralization of the newspaper market. In the process of changes of the structure, it faces some problems such as identical management methods and increasing resemblances, and proposes that in the new evironment, enhancing the trans -regional,trans -media and group development is the significant way to keep the sustainable development of the newspaper industry in Shaanxi Province.