电子商务营销策略之秒杀

The Seckill of E-commerce Marketing Strategy

随着电子商务如火如荼的迅猛发展,越来越多的厂家、顾客都参与到电子商务活动中,近期在网络上开始流行一种新的能提高品牌知名度(对厂家、商铺而言)的营销方式,那就是秒杀。主要介绍秒杀的优点,对于商家的效应,对于顾客的影响,以及顾客在消费过程中存在的问题及其解决的方法,使秒杀这种营销模式更加成熟。

With the rapid development of electronic commerce,more and more vendors and customers are involved in electronic commerce activities. A new marketing way is becoming popular on the internet recently. That is the second killing. To factories and shops,it can improve brand recognition. This paper mainly introduces the advantages of the second killing,and the effect on merchants and customers. It also introduces the problems customers had found in the consuming process and proposed the solution to the problems. All makes the marketing mode ＂the second killing＂ more mature.