东部欠发达地区农业电子商务发展障碍探究与对策

Exploration and Countermeasures of Agricultural E-commerce Barriers in Less Developed Eastern Region

针对东部欠发达地区农业电子商务在外部环境、自身条件、平台选择、市场定位、包装认识、营销方法方面存在的问题,进行了深入论述,并从八个方面提出建设性建议。

In the less developed eastern regions,there are problems in the external environment,its own conditions,platform selection,market positioning,packaging knowledge,and marketing methods in agricultural e-commerce.According to these problems,some constructive suggestions were given.