燕翼围旅游开发研究

Study on Tourism Development of Yanyiwei

基于燕翼围的历史文物价值,着重探讨了其建筑价值和民俗价值,结合目前旅游开发现状分析了燕翼围在旅游开发工作中的问题,并针对目前旅游开发中存在的基础设施较差、缺乏管理、缺乏资金投入、宣传促销力度弱等问题,提出了加强燕翼围的基础设施建设、加强管理、加大资金投入、实行多种旅游资源系统开发和组合包装、重视旅游宣传促销等策略,以期能够更好地发挥燕翼围的旅游资源优势。

Based on the historical cultural value of Yanyiwei,its architectural value and folklore value were discussed emphatically,combining the current situation of tourism development,problems in tourism development process of Yanyiwei were analyzed,moreover,aiming at the problems of poor infrastructure,lack of management and funds as well as weaker propaganda promotion efforts and so on.Thus,perfecting infrastructure,enhancing management,enlarging funds input,carrying out a variety of tourism resource system development and collective packing,emphasizing tourism promotion were put forward to exert tourism resources superiority of Yanyiwei preferably.