梧州会展旅游产品开发探析

Discussion on Products Development of Wuzhou MICE Tourism

在分析梧州会展旅游产品开发优势的基础上,提出梧州会展旅游产品开发应对会展旅游的目标与产品进行定位,并选择适当的开发模式来设计出符合市场需求的会展旅游产品。

Based on the analysis of products development advantages of Wuzhou MICE tourism,goals and products of MICE tourism should be positioned during Wuzhou MICE tourism products development process,furthermore,the appropriate development models should be selected to design market demanding products.