体育竞赛产品市场竞争力评价指标体系研究

Evaluation Index System of Market Competitiveness of Sports Competition

从体育竞赛产品市场竞争力概念出发,对其影响因素进行逻辑分析,并在此基础上,初步设计了体育竞赛产品市场竞争力评价指标。运用特尔菲法、问卷调查法和比较分析法等,建构了体育竞赛产品市场竞争力的评价指标体系,并运用该评价体系对我国三大球职业联赛市场竞争力进行了实证研究,为科学、系统、有效地测评不同体育竞赛产品在市场竞争中的地位及其市场竞争力的强弱提供理论依据。

Beginning from the concept of market competitiveness of sports competition,this article analyses its influencing factors and advise its evaluation index.Moreover,the author constructs evaluation index system based on the Delphi method,comparative analysis and so on.Further,it conducts a study on the market competitiveness in the three major professional leagues in China by this evaluation index system.So,the article provides a theoretical basis for scientifically,systematically and effectively evaluating the different sports competitions and their market competitiveness.