广州亚运会的网络传播特点研究

On Characteristics of the Network Communication of Guangzhou Asian Games

信息传播的直观性和接受的即时性使网络成为体育传播的最佳载体。2010年广州亚运会在亚运史上首次引入了互联网公司作为赞助商,"全网总动员"成为其一大特色。网络视频依然是主流亚运网站的重要传播模式,以3G技术为支撑的手机电视的魅力得到了充分的发挥,而三屏融合成为广州亚运新闻报道中最具特色的风景线。

2010 Guangzhou Asian Games took internet company as one of its sponsors for the first time in the history of Asian Games.Network video and mobile TV were wildly used in Guangzhou Asian Games.