约翰·杰的时尚创意

John C Jay and His Fashion Innovations

美国Wieden＋Kennedy公司与耐克（NIKE）长期合作，为这个运动品牌提出了“Just Do It”的标语，使其成为了“世界上最酷、最机智、最时尚、最精明的广告公司”。

Cooperating with NIKE and proposed the slogan'Just Do It',Wieden+Kennedy, which has John C Jay as the creation director,became the one of the best advertising companies in the world.They created the mark'NYC'above the Nike swoosh and placed it throughout the city near streetball courts and left it up for weeks.Then it was photographed,and the images were used in posters and outdoor boards, to seem'inside'the city. They also have W+K Tokyo Lab,a separate company within W+K,which has the goal to be a conduit for great ideas and energy in Japan,and develop their own independent music label utilizing their visual storytelling and design skills.