电视谈话主持的语境营造和话语互动策略

The Strategies of Contextual Construct and Lingual Interactivity of Talk-show Hosts

电视谈话节目的成功,在于主持人能否得心应手地掌握语用策略,营造极具吸引力的"谈话场"。主持人应结合传播学、心理学、社会学等相关理论,从语境营造策略、话语互动策略两方面阐释主持人在话语表达中需要有意识地采取这些语用策略的必要性和有效性。主持人事先预构语境、开局导入语境、现场领悟语境是适应节目特性的营造语境表现,而主客互动中的坦诚、引导、聆听和伴随则是节目成败的关键。

The success of Talk Show lies in pragmatic strategies by which an experienced host can make a highly charming ＂conversation field＂.This paper,examining a lot of recorded examples,and viewing from the strategies of contextual construct and lingual interactivity,and from some relevant theories in communication,psychology,and sociology,proves necessity and efficiency of conscious adoption of those pragmatic strategies in the expression of the Talk-show hosts.Presuming the lingual field in advance,leading-in the lingual field in the initial stage and comprehending the lingual field on the spot display effective perfomances of hosts in constructing lingual field in reference to the property of Talk Show,while openness,leading-in,listenning and body language during the transaction between hosts and participators play a key role in the programme.