摘要
南宁市商业店名的语音特点为:音节适当,匀称均衡;音律和谐,节奏鲜明。南宁市商业店名的用词有现成词语、自创词语、借用外文三类。其修辞特色为:仿词;夸张;引用;双关;拟人。南宁市商业店名既蕴含社会文化特点,但又存在一定的失当现象。
The phonetic features of commercial shop names in Nanning are as follows： proper in syllable,symmetrical and balanced;harmonious in melody,and vivid in rhythm.Ready-made words,self-generated words and borrowing of foreign languages are commonly employed in the shop names in Nanning.These names are usually featured by rhetoric such as： neologism,hyperbole,quotation,pun and personification.The rich and colorful shop names in Nanning contain certain social and cultural specifics,and remain some inappropriate phenomena as well.
出处
《钦州学院学报》
2011年第1期46-50,共5页
Journal of Qinzhou University
关键词
南宁市
商业店名
语用特点
Nanning City
commercial shop names
pragmatic characteristics
