创业教育与高职专业教学融合的实践与思考——以“市场营销策划”课程教学为例

Practice of Integration of Entrepreneurship Education with Specialty Teaching of Higher Vocational Education——The Case of Teaching of Marketing Plot Course

培养具有创新精神和创新素质的人才不仅是创业教育的本质要求和终极目标,同时也是当前高等职业教育创新的核心任务。高职创业教育的实施可充分利用学校教学系统中现有的途径和方式,在不打乱现存教学计划和程序下,采取课程改革和渗透方式,强化新课程的执行力和创新性校本课程的开发力度,以提高学生创业意识和创新精神的形成。

The cultivation of talents possessing innovative spirit and qualities is the essential requirements and eventual objectives of entrepreneurship education as well as core task of higher vocational education innovation.The implementation of entrepreneurship education of higher vocational education can fully take advantage of existing approaches and modes of school teaching system,and the implementation clue is as the follows： adopting the mode of curriculum reform and integration,strengthening the execution forces of new courses and innovating the development degree of school-based courses to enhance the formation of entrepreneurship sense and spirit of students.