摘要
客户关系管理,对于一个公司的盈利能力及其长期的成功显得极为的重要,客户关系管理的目标就是要同客户建立起长期的关系,创造出不断增加的忠诚客户和更大的盈利空间。现代的呼叫中心作为企业与客户进行交流的途径已成为客户关系管理系统中的核心部分,是企业客户关系管理发展的助推器。
Customer relationship management plays a very important role in enterprise's long-term success and capability of making profits.The goal of enterprise's customer relationship management is to establish a long-term relationship with customers and increase the number of loyalty customers and the space of making profits.The modern call centre,as the communication channel between enterprise and customers,has already become the central part of customer relationship management system.The modern call center is the booster for the development of enterprise's customer relationship management.
出处
《华北科技学院学报》
2011年第1期100-102,共3页
Journal of North China Institute of Science and Technology
关键词
客户关系管理
个性化需求
呼叫中心
customer relationship management
personalize demand
call centre