国际化背景下《国际市场营销》课程双语教学模式探讨

Research on Model of Bilingual Teaching for International Marketing on Background of Internationalization

国际市场营销学是市场营销专业的一门核心课程,具有国际通用性和外向性的特点。本课程开展双语教学,有利于学生了解本学科的最新动态,培养学生的国际化思维能力,全面提升学生的核心竞争力。本文探讨了在国际化背景下,国际市场营销课程"保持型"双语教学模式的选择基础,并从教学进程控制、教材选择、师生角色转换、教学方法、教学手段、考核方式等六个方面进行构建。

International marketing is a core course for marketing major characterized in international universality and extroversion.Bilingual teaching for international marketing contributes to student＇s latest subject knowledge,international thinking ability and core competiveness.Reasons for maintenance bilingual teaching model for international marketing are explored on the background of internationalization.And the model of bilingual teaching should be built up in perspective of teaching process control,textbook selection,role transition between teacher and student,teaching methods,teaching means and appraisal method.