摘要
随着市场竞争的日趋激烈,许多旅游企业开始将团购作为旅游度假产品的重要营销渠道。国内团购网站数量众多,需要对团购营销平台进行优选。在分析网络团购的营销特性的基础上,通过团购导航网站tuan800进行团购网站营销特性数据的采集,用定量的方法对8个旅游团购频率较高的网站进行了排序,希望为旅游企业开展团购营销提供依据。
As market competition becomes more intense,many tourism enterprises start to take online group-buying as a important marketing channel.It＇s nessary for them to choose a suitable website for there are hundreds of group-buying websites.we propose a selection method based on the marketing characteristics of online group-buying.Having collected data from group-buying navigation website called tuan800,we sort 8 group-buying websites which promote resort products frequently through quantitative method.
出处
《科技广场》
2011年第2期63-65,共3页
Science Mosaic
关键词
团购营销
旅游度假产品
网站优选
Group-buying Marketing
Resort Product
Website Selection
