中小企业网络营销策略研究

Internet Marketing Strategies for SMEs

随着网络的普及网络营销也为企业的发展注入了新的血液,但是并非所有的企业开展网络营销的道路都是一帆风顺的,由于受到资金、人才、技术等因素的影响,使得中小企业在发展过程中处处受扰。中小企业在发展如何选择合适的网络营销模式才能与传统营销起到相辅相成的作用、弥补传统营销中的不足,以推动企业的长足发展,因此网络营销的策略选择与研究成为中小企业在发展网络营销时首要考虑的问题。

With the spreading of network,online marketing has revitalized the enterprises to a large extent.However,it is a rough road to carry out online marketing for medium-sized and small enterprises due to the lack of capital,talents and technology,etc.It is a task for medium-sized and small enterprises to choose a suitable online marketing model to cover the shortage of traditional marketing so as to promote their development.Owing to this,strategy choosing and studying has become a vital problem for these enterprises when developing their online marketing.