西部民族地区旅游开发中的环境与景观管理——基于服务营销的视角

On the Environmental and Landscape Management in the Development of Tourism in Western Ethnic Regions of China——from the perspective of service marketing

在西部民族地区旅游景区的开发和服务主导现代经济的时代背景下,对旅游景区的环境和景观管理的认识不能仅仅局限于环境保护和景观设计维护的层面上,必须以游客需求和满意为基础,从服务营销的相关概念和策略来对其进行分析和研究。文章以服务产品的特性、维度和服务营销组合要素为切入点重新审视旅游景区的环境和景观管理。

In today＇s service-oriented modern economy,while developing tourist attractions in western ethnic regions of China,it is important that the environmental and landscape management of tourist attractions should not be limited to environment protection,landscape design and maintenance only,but should be based on tourists＇ demands and satisfaction.With the concepts and strategies of service marketing an analysis has been done about the features and dimensions of service products,and the factors of service marketing so as to re-examine the environmental and landscape management of tourist attractions.