国产品牌手机变革探讨

Reflection on the Development of National Brand Mobile Phone

国产品牌手机从诞生至今仅十年多时间,经历了大起大落的两重天,对其研究具有十分重要的意义。结合笔者多年手机营销经验,从分析国产品牌手机的发展、面临的问题,对国产品牌手机如何走出困境作了实践性的探讨。

The national brand mobile phone has the history of only more than ten years since its appearance up to now,experiencing ups and downs.So it is of great significance to make research into it.Based on the author＇ many-year marketing of mobile phones,this paper analyses the development of mobile phone and the problem it faces,the background of industry and competition status quo and makes practical exploration into the way out of mobile phone.