钢铁行业海外营销渠道的建设

Discussion on the Construction of Overseas Marketing Channels of Steel Industry

介绍了营销渠道的概念和定义,阐述了钢铁行业海外渠道建设的必要性,借鉴国际知名钢厂建设销售渠道的经验,提出了我国钢铁行业进行海外营销渠道建设的有效方法。

This paper introduces the concept and definition of the marketing channel,expounds the necessity of constructing overseas marketing channels of steel industry,and borrowing ideas from some international well-known steel mills in the construction of marketing channel,puts forward some effective methods for China＇s steel industry to construct overseas marketing channels.