创意产业的贸易方式与分工格局:国际竞争力视角

The Trade Pattern and Division Structure of the Creative Industry: in the View of International Competitiveness

对我国创意产业的国际竞争力与专业化分工模式变动的实证分析表明,我国创意产业整体具有很强的国际竞争力。但从部门分类来看,我国创意产业的国际竞争力主要集中在设计、工艺品等贸易量大、创意含量不高的劳动密集型部门;而创意含量较高的视听、音乐等创意产业部门国际竞争力很弱。对我国创意产业贸易方式的分析表明,我国创意产业中的设计类、出版物、新媒体等产业内贸易程度在降低,而工艺品、视听、音乐等部门的产业内贸易程度上升。从国际分工的整体演进来看,我国在世界创意产业整体分工格局中的专业化程度有所降低。

The empirical analysis on the international competitiveness and specialization division mode of Chinese creative industry shows that Chinese creative industry has strong international competitiveness as a whole.However,from the sector divisions,the international competitiveness of Chinese creative industry mainly concentrates in labor-intensive departments such as design,handicraft and so on;while the international competitiveness in creative industries with high creative elements such as audio visuals and music are very weak.The analysis on the trade pattern of Chinese creative industry shows that the degree of intra-industry trade of Chinese creative industry departments such as design,publishing is reducing,while it is rising in departments such as handicraft,audio visuals,music and so on.From the overall evolution of international division,the degree of international specialization in creative industries as a whole is reducing.