辽宁省旅游产业结构的效益分析及优化对策

Analysis on structure of Liaoning tourism industry and its optimal countermeasure

为促进辽宁旅游产业结构的优化,在分析辽宁旅游产业现状的基础上,利用SSM分析法对其结构效益进行了分析,结果表明,辽宁旅游产业的长途交通、游览、餐饮和娱乐部门具有竞争优势,邮电通讯部门处于竞争劣势;利用灰色关联度分析法对辽宁旅游产业与旅游收入的关联性计算,结果表明,影响最大的是商品销售和娱乐部门,其次是长途交通,最小是邮电通讯。提出了优化辽宁旅游产业结构的相关对策。

The structure optimization of Liaoning tourism industry is promoted,an analysis is carried out for its structure benefits by using the shift share method on the basis of analyzing the current situation of Liaoning tourism industry.The results indicate that the long distance transport,tour,catering and entertainment department have competitive advantages,but post and telecommunication department have competitive disadvantages.The relevance calculation of Liaoning tourism industry and tourism income is carried out by using gray relation analysis method,the results show that the merchandise sale and entertainment department have the biggest effect,and a relative countermeasure for optimizing the structure of Liaoning tourism industry is proposed.