基于可持续发展的企业绿色化战略初探

Study on Enterprise Greenization Strategy Based on Sustainable Development

多年以来,大多数企业经营者往往以为"绿色化"对企业而言是"责任和义务"。实际上,绿色化不仅仅是企业的社会责任,更是企业建立企业竞争优势的源泉。论文系统阐述了实施绿色化战略对企业实施可持续发展的贡献,并提出了企业如何通过实施绿色化战略建立持久竞争优势的阶段和路径。

For years,most business operators often thought that ＂greenization＂ is ＂responsibility and obligation＂ for enterprises.In fact,greenization is not only the social responsibility of firms,but also the source for them to establish competition advantages.The paper systematically introduces the contribution of implementing greenization strategy to the sustainable development strategy of enterprise,and brings forward the methods and paths that how enterprises acquire permanence competitive advantage by practicing greenization strategy.